If you have a seller account on Amazon and are going through suspension. If you are avoiding suspension. If you have seen your fellow Amazon seller face suspension and are wondering what is to be done. Then keep reading this article. You might end up helping someone or being thankful that it has happened to your opponent.
What is Amazon Suspension Appeal?
The answer is simply a part of your question. Simply put, you have to put forward an appealing appeal to Amazon, to reinstate your account so that you can continue your sales and resume your profits.
Basically, a seller faces an Amazon Suspension Appeal when certain rules are violated. The seller is given a certain time to submit an Amazon Suspension Appeal, to prove their innocence. Whether the violation was intentional or not, an appeal is Amazon’s way of being generous. They are giving you another chance to prove them, that you can do better.
An Amazon suspension appeal is a layout mentioning where you went wrong, why did that happen and what is the solution to the problem present a hand. Amazon does mention in their notice why they are suspending you, so you would have a clue, when writing the appeal, of where you need to start it from. Depending on your violation, you Amazon Suspension Appeal will be weighed and criticized. This can take days to months, so don’t panic if the seller performance goes all quiet after you submit an appeal.
What if it isn’t approved?
Well, you do get another chance. If your appeal sparked their interest yet proved to be weak, they will be generous. But if your Amazon Suspension Appeal, did not show any signs of improvement or professionalism, you might not get your account back. The suspension largely depends on what was the causative factor. After two appeals, if seller performance doesn’t find your Amazon Suspension Appeal of any value, say goodbye to Amazon. Their generosity does end at some point. Moreover, they do have a wide range of promising sellers to choose from, then give you hopeless chances.
What to write in an Amazon Suspension Appeal?
Your Amazon Suspension Appeal must shoe Amazon that you can work on your shortcomings and bounce back. What they need is a promise from your side that if given another chance, you can work harder on our services and take your profit charts up. Most importantly, your Amazon Suspension Appeal should have an attractive plan of action. Remember this, Seller performance reads thousands of appeals in one day.
So, you must do something different from what others are doing. Try incorporating bullet points or headings. Keep it concise and short. Don’t write in long paragraphs. Try diverting their attention through headings where you want their focus to land the most. Most importantly, keep it simple and business-like.
If you don’t rush and panic, and audit your account before starting with your Amazon Suspension Appeal, it shows Amazon that you are serious about your seller account and they might reinstate your account without delay.